All right, let's kick off another deep dive. Today we're heading to Mallorca,
Spain. Beautiful spot. It is, yeah. Sun, beaches. But we're actually here for La
le Luxure, this luxury travel and hospitality company. Interesting one, for sure. And
we've gone all out, blog posts, briefings, even a whole study guide on them. But what
are we trying to find out? Well, what makes la Luxure stand out? Exactly, and a
big part of that. Their approach to diversity, equity, and inclusion. All that
DEI stuff. Which Spain as a whole seems to be way ahead on, even compared to the U
.S. Oh, absolutely. But what le Luxure does is they take those progressive laws,
and it's not just ticking boxes, it's part of who they are. So, hold on. Before we
get too deep into that, for our listener, what is le Luxure? Right, good point.
Their tagline is, all luxury meets authenticity. Sounds nice, but what's that
actually mean? Okay, picture this. You're not just booking a trip. You're getting
this curated experience, the real Mallorca. Not just the tourist trip. No
way. Think local artisans, hidden historical spots, maybe a private paella
cooking class with the top chef. So, it's like going deeper, more personal, more
authentic. Exactly, and it's not just travel planning. They consult with
hospitality businesses, too. To create that same kind of vibe. Yeah, plus they do
professional training, so the whole hospitality team is top-notch. So,
traveler or business, le Luxure's got you covered. But let's get to the heart of it,
that Spain-DEI connection. The source material was really emphasizing how it's
ingrained in their laws. Oh, yeah, it's remarkable. In Spain, DEI, it's not a
suggestion, it's the law. Serious stuff. And one of the big ones, a certain
percentage of board members in top companies have to be women. Wow. Here in
the U .S., we're still arguing about quotas like that. Exactly. So, in Spain,
they're not just encouraging DEI, it's mandatory at the highest levels. Huge
difference. And it's not just gender, either. Spain's got laws for everything.
Gender equality. Gender equality, LGBTI rights, disability inclusion. The whole
spectrum. Hiring quotas for people with disabilities, financial benefits for
companies that hire them, even grants to help adapt workplaces. So, they've woven
DEI into the core of their business world. It's not just ethics, it's a legal and
economic thing. Yeah. Which brings us back to le Luxure. Right. They're in this super
progressive environment, and it's clearly shaped how they approach DEI. Like,
fertile ground for them. Absolutely. Yeah. Their blog post. DEI in Spain, a model of
workplace inclusion amid U .S. rollbacks, dives right into that. Their argument is a
diverse workforce, one that reflects its clientele, is better at understanding
those clients' needs. Makes sense. So, for them, DEI isn't just the right thing to
do, it's a core business strategy. Absolutely. They believe it leads to
better service, stronger relationships with guests. And ultimately, a more
successful business. Exactly. And they're not just talking about it. They're talking
about other businesses with DEI. It's pretty interesting. They've got this three
-pronged approach. Sounds pretty comprehensive. Yeah, it is. Want to dig
into that? Let's do it. Okay. So, three -pronged approach, you said. Break it down
for us. Right. So, prong one, DEI training programs. Sounds comprehensive. It is.
They cover, well, everything. Unconscious bias, inclusive hiring, making safe spaces
for LGBTI employees, accessibility for guests with disabilities. Wow. So, they're
giving businesses the knowledge, the tools to really build that inclusive culture.
Exactly. And then, prong two gets into the kind of nitty-gritty. Okay. How so? It's
about policy. Helping businesses develop policies, comply with the law, all that.
So, not just saying, do this, but actually helping them do it. Yeah. Drafting
equality plans, accessibility audits, reviewing harassment policies. They even
analyze gender pay gaps. Serious stuff. So, they're making sure it's not just
talk. It's actually implemented and legally sound. Right. And then, that third
prong, that's all about the guest experience. Makes sense. Makes sense. It
isn't just internal, right? It's how you make everyone feel welcome. Exactly.
le Luxure knows that. They do staff training on cultural competency, being sensitive to
different needs, using gender-neutral language. And making sure everything's
accessible for everyone. Absolutely. So, it's about this environment where everyone
feels seen, respected, whether they work there or they're a guest. This is really
cool how the luxury ties all this to luxury. Some might say luxury is
inherently exclusive, the opposite of inclusive. How do they make that work? Ah,
great question. But they kind of flip that idea, you know. In what way? le Luxure
believes true luxury is about recognizing everyone's unique needs, perspectives. And
valuing them. Yes. Going beyond that one -size-fits-all approach in creating those
personalized experiences. Like what they do with travel planning, only applied to
the whole company culture, how they treat guests. Exactly. And it really resonates
with especially younger travelers, luxury consumer. Who are more, I don't know,
ethically conscious. Totally. It's not just about the product, it's about
supporting businesses that match their values. So, le Luxure's at this
intersection of luxury, authenticity, and DEI. It's amazing how they pull it all
together. They really are a great example of how to build ethical practices into
your business model and thrive. No need to choose between profits and principles.
Nope. It makes you think, could Spain's model work elsewhere? Could embedding DEI
into law be the way to create real change? That's the big question, isn't it?
Definitely food for thought. We've covered a lot of ground today, from Mallorca to
Spanish law to how le Luxure does things differently. It's been a fascinating deep
dive, for sure. Hopefully our listeners feeling inspired to learn even more. I
think it's worth highlighting again just how strongly le Luxure believes that DEI
is not some checkbox, not just a legal thing to get through. Yeah. It's about
authentic experiences inside and out, that sense of belonging, celebrating the
richness of diversity. And remember, they're working within these really strong
DEI laws in Spain. It makes it a core part of business, not an afterthought. Really
shows how laws and culture shape business in such a powerful way. And it leaves us
with that question. Could other countries learn from this Spanish model? Could
putting DEI into law lead to real lasting change? Worth thinking about. But for now,
that wraps up our deep dive. Hopefully this has given you, dear listener, a fresh
perspective on DEI, luxury travel, and how powerful it can be when a business puts
ethics at the heart of what they do. Until next time, keep exploring, keep asking
questions, keep diving deep. So before we wrap this whole le Luxure deep dive up,
quick recap for our listener. Okay. We started way back on the sunny shores of
Majorca, le Luxure and their, I guess, unique style of luxury travel. Right.
Going beyond the usual tourist stuff. Totally. It's all about those
personalized, authentic experiences. Connecting travelers with the real world.
The real Mallorca. And we can't forget about their work with- Hospitality
businesses. Yes. Yeah. Helping them create that same level of personalized service.
And really upping their game. But what makes them really stand out is how they've
embraced DEI. Yeah. As a core value, a business advantage, the whole package. And
they're doing all of this in Spain, which has these incredibly progressive DEI laws.
So it's baked into how businesses operate over there. We talked about how Spain's
kind of woven DEI into everything. Laws about gender equality on boards, inclusive
spaces for people with disabilities. It's all encompassing. Way beyond what we see
in a lot of other places. Yeah. For sure. Even like the US. And le Luxure's taken all
that and run with it. They've got that three pronged approach to help other
businesses implement DEI. The training programs, the policy consulting, that
focus on the guest experience. It shows real commitment. Oh, absolutely. They've
proven the DEI isn't just about checking boxes. It's about creating a better
experience for everyone. Richer, more authentic. Yeah. The whole deal. And maybe
the most important thing, they've shown you can be profitable and principled. You
can have ethics and business success. It's inspiring. Right. It is. le Luxure's
leading the way, showing what's possible when you really commit to DEI. It
definitely makes you think, could this Spanish model work elsewhere? Like, could
we see it in other countries? Yeah. Is embedding DEI in law the key to real
change? Big questions. Big questions indeed. But I think that brings us to the
end of our le Luxure Deep Dive. Hope you enjoyed the journey, listener. We
certainly did. Yeah. And hopefully it sparked some new ideas for you. Some new
insights. So until next time. Keep exploring. Keep learning. And keep diving
deep. https://leluxure.eu