1 00:00:00,000 --> 00:00:03,370 (Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Hey everyone, welcome back for another Deep Dive with me. 2 00:00:03,630 --> 00:00:03,910 And me. 3 00:00:04,050 --> 00:00:06,310 Today we're going to be looking at the future of travel. 4 00:00:06,690 --> 00:00:06,930 Yeah. 5 00:00:07,109 --> 00:00:11,470 More specifically, the hospitality industry and kind of how things are changing. 6 00:00:11,790 --> 00:00:13,430 Yes, and we're- 7 00:00:13,430 --> 00:00:16,870 Tim, I think this is going to be pretty relevant to just about everybody listening. 8 00:00:17,050 --> 00:00:17,170 Right. 9 00:00:17,230 --> 00:00:18,650 I mean, who doesn't love to travel? 10 00:00:18,910 --> 00:00:23,270 Yeah, especially after the past few years, everybody is like ready to get back out there. 11 00:00:23,370 --> 00:00:23,810 Exactly. 12 00:00:24,030 --> 00:00:24,750 And explore the world. 13 00:00:24,790 --> 00:00:28,910 And I know people are thinking a lot about, you know, what are those travel experiences 14 00:00:28,910 --> 00:00:30,130 going to look like in the future? 15 00:00:30,690 --> 00:00:36,330 So to guide us on this little adventure, we're using a blog post from a luxury travel group 16 00:00:36,330 --> 00:00:37,730 called Le Luxure. 17 00:00:37,990 --> 00:00:39,230 They're based in Majorca. 18 00:00:39,330 --> 00:00:40,010 Oh, very nice. 19 00:00:40,210 --> 00:00:40,450 Yeah. 20 00:00:40,890 --> 00:00:46,350 And they put out a blog post on December 8th, 2024 called Le Luxure and the Future 21 00:00:46,350 --> 00:00:47,430 of Hospitality. 22 00:00:47,770 --> 00:00:50,310 Five Trends Shaping the Industry in 2025. 23 00:00:51,470 --> 00:00:51,870 Catchy title. 24 00:00:52,110 --> 00:00:52,690 Yeah, right. 25 00:00:52,850 --> 00:00:54,090 It definitely caught my eye. 26 00:00:54,090 --> 00:00:58,910 And the other thing that I thought was really interesting is that they based this blog post 27 00:00:58,910 --> 00:01:04,850 on a pretty extensive research report called the EHL Insights Report, Hospitality Outlook 28 00:01:04,850 --> 00:01:05,270 2025. 29 00:01:05,790 --> 00:01:11,150 And that's put out by EHL Group, which is a global leader in hospitality education and 30 00:01:11,150 --> 00:01:11,570 innovation. 31 00:01:11,830 --> 00:01:13,970 So these guys, and they know what they're talking about. 32 00:01:14,110 --> 00:01:14,330 Yeah. 33 00:01:14,490 --> 00:01:16,730 So this is not just like, you know, speculation. 34 00:01:16,950 --> 00:01:20,130 This is based on, you know, trends and data. 35 00:01:20,390 --> 00:01:20,570 Right. 36 00:01:20,630 --> 00:01:21,530 It's very well researched. 37 00:01:21,570 --> 00:01:22,330 All that good stuff. 38 00:01:22,990 --> 00:01:23,390 Yeah. 39 00:01:23,610 --> 00:01:28,570 So I think what's so interesting about Le Luxure's take on this report is that they're 40 00:01:28,570 --> 00:01:31,150 really focused on like the traveler's perspective. 41 00:01:31,350 --> 00:01:31,710 Yes. 42 00:01:31,910 --> 00:01:36,190 So, you know, how are these trends going to actually affect your experience when you check 43 00:01:36,190 --> 00:01:36,830 into a hotel? 44 00:01:37,190 --> 00:01:37,450 Yeah. 45 00:01:37,530 --> 00:01:40,330 I like that they're not just looking at it from like the business side of things. 46 00:01:40,390 --> 00:01:43,910 They're really thinking about, you know, what does this mean for the people who are actually 47 00:01:43,910 --> 00:01:45,670 going to be staying in these hotels? 48 00:01:45,970 --> 00:01:46,350 Exactly. 49 00:01:46,510 --> 00:01:46,670 Yeah. 50 00:01:46,810 --> 00:01:47,110 All right. 51 00:01:47,110 --> 00:01:49,870 So let's dive into these five trends, shall we? 52 00:01:49,950 --> 00:01:50,370 Let's do it. 53 00:01:50,430 --> 00:01:50,590 Okay. 54 00:01:50,590 --> 00:01:53,470 Number one is rediscovering the heart of hospitality. 55 00:01:53,890 --> 00:01:55,610 Now, this one kind of sounds counterintuitive. 56 00:01:55,990 --> 00:01:57,470 Yeah, it does a little bit. 57 00:01:57,590 --> 00:02:02,370 You would think in the age of AI and automation that things would become less personal. 58 00:02:02,630 --> 00:02:02,750 Right. 59 00:02:02,970 --> 00:02:04,990 More, you know, kind of robotic. 60 00:02:05,590 --> 00:02:08,310 You'd think technology would like take the heart out of it. 61 00:02:08,530 --> 00:02:08,789 Right. 62 00:02:08,910 --> 00:02:13,890 But both Le Luxure and the EHL report are saying that actually it could be the opposite. 63 00:02:14,070 --> 00:02:14,210 Yeah. 64 00:02:14,250 --> 00:02:17,250 Like AI could actually make hospitality more human. 65 00:02:17,510 --> 00:02:19,470 So explain that to me because that... 66 00:02:19,470 --> 00:02:21,150 I don't quite get the paradox. 67 00:02:21,330 --> 00:02:23,730 But it makes sense when you think about it this way. 68 00:02:23,870 --> 00:02:24,070 Okay. 69 00:02:24,330 --> 00:02:30,370 So much of what hotel staff has to do is like routine tasks, you know, things that could 70 00:02:30,370 --> 00:02:31,430 be easily automated. 71 00:02:31,670 --> 00:02:31,830 Right. 72 00:02:31,990 --> 00:02:38,090 And by letting AI handle those tasks, you free up the human staff to really focus on, 73 00:02:38,310 --> 00:02:41,390 you know, what matters, which is the human connection. 74 00:02:42,230 --> 00:02:42,470 Okay. 75 00:02:42,530 --> 00:02:47,250 So it's less about replacing humans and more about letting technology handle the stuff 76 00:02:47,250 --> 00:02:48,430 that technology is good at. 77 00:02:48,430 --> 00:02:48,710 Exactly. 78 00:02:48,710 --> 00:02:50,810 So that humans can do what humans are good at. 79 00:02:51,010 --> 00:02:51,390 Yes. 80 00:02:51,490 --> 00:02:54,870 And, you know, this is where that human touch really makes a difference. 81 00:02:55,530 --> 00:02:59,730 You know, imagine a hotel where the staff actually remembers your preferences. 82 00:03:00,190 --> 00:03:01,090 That would be nice. 83 00:03:01,150 --> 00:03:01,250 Right. 84 00:03:01,290 --> 00:03:05,050 Like you mentioned liking a certain type of tea and then the next day it's waiting for 85 00:03:05,050 --> 00:03:05,690 you in your room. 86 00:03:05,750 --> 00:03:06,490 Oh, that would be lovely. 87 00:03:06,790 --> 00:03:10,450 Or maybe you're feeling a little overwhelmed and they suggest like a quiet spot in the 88 00:03:10,450 --> 00:03:11,650 garden where you can unwind. 89 00:03:11,810 --> 00:03:12,010 Yeah. 90 00:03:12,210 --> 00:03:14,510 Those little touches can make a world of difference. 91 00:03:14,510 --> 00:03:18,630 And I think that feeling of connection is becoming even more important because people 92 00:03:18,630 --> 00:03:20,930 are experiencing a lot of social isolation these days. 93 00:03:21,170 --> 00:03:21,450 Yeah. 94 00:03:21,870 --> 00:03:28,610 You know, so the report suggests that hospitality can play a role in combating that by, you 95 00:03:28,610 --> 00:03:31,910 know, providing these opportunities for genuine human interaction. 96 00:03:31,990 --> 00:03:32,210 Yeah. 97 00:03:32,270 --> 00:03:36,050 It's like that feeling of being seen and cared for even in a large hotel. 98 00:03:36,250 --> 00:03:36,650 Exactly. 99 00:03:36,830 --> 00:03:37,030 Yeah. 100 00:03:37,490 --> 00:03:37,690 Okay. 101 00:03:37,710 --> 00:03:41,530 So trend number one is about using AI to enhance the human connection. 102 00:03:41,830 --> 00:03:42,410 I like it. 103 00:03:42,410 --> 00:03:46,590 So on to trend number two, the personalization revolution. 104 00:03:47,170 --> 00:03:47,990 This one sounds... 105 00:03:47,990 --> 00:03:49,670 Ooh, this one's right up my alley. 106 00:03:49,670 --> 00:03:50,510 Right up my alley too. 107 00:03:50,750 --> 00:03:52,210 I love personalized experiences. 108 00:03:52,650 --> 00:03:52,910 Yeah. 109 00:03:52,970 --> 00:03:54,230 So tell me about this shift. 110 00:03:54,350 --> 00:03:54,990 What's happening here? 111 00:03:55,050 --> 00:03:58,590 Well, we're really moving away from that kind of one size fits all approach to travel. 112 00:03:58,870 --> 00:03:59,150 Yeah. 113 00:03:59,150 --> 00:04:01,510 Where everybody gets the same basic experience. 114 00:04:01,610 --> 00:04:01,850 Right. 115 00:04:01,970 --> 00:04:04,090 And toward more bespoke experiences. 116 00:04:04,290 --> 00:04:04,490 Yeah. 117 00:04:04,610 --> 00:04:07,790 You know, really tailored to your individual needs and desires. 118 00:04:07,790 --> 00:04:08,350 Okay. 119 00:04:08,670 --> 00:04:12,470 And Lecture uses this interesting term, cross-fertilization. 120 00:04:12,730 --> 00:04:13,250 Oh, yeah. 121 00:04:13,390 --> 00:04:14,650 What do they mean by that? 122 00:04:14,890 --> 00:04:19,950 So they're talking about hotels partnering with other businesses to create like a more 123 00:04:19,950 --> 00:04:21,089 holistic experience. 124 00:04:21,350 --> 00:04:21,670 Right. 125 00:04:21,830 --> 00:04:22,150 You know? 126 00:04:22,250 --> 00:04:22,550 Okay. 127 00:04:22,730 --> 00:04:23,950 So let's say you're really into art. 128 00:04:24,310 --> 00:04:24,570 Okay. 129 00:04:24,830 --> 00:04:30,910 The hotel might partner with a local gallery to arrange like a private viewing just for you. 130 00:04:31,030 --> 00:04:31,370 Wow. 131 00:04:31,470 --> 00:04:32,190 That'd be amazing. 132 00:04:32,570 --> 00:04:37,050 Or if you're a foodie, they might connect you with a local chef who can create like a 133 00:04:37,050 --> 00:04:40,530 custom dining experience in your hotel room even. 134 00:04:40,950 --> 00:04:41,050 Or... 135 00:04:41,050 --> 00:04:41,650 Oh my goodness. 136 00:04:41,810 --> 00:04:43,530 You know, take you on a food tour or something. 137 00:04:43,750 --> 00:04:47,430 It's like having a team of experts curating your trip just for you. 138 00:04:47,570 --> 00:04:48,030 Exactly. 139 00:04:48,230 --> 00:04:49,410 But how do they know what I want? 140 00:04:49,650 --> 00:04:50,850 Well, that's where the data comes in. 141 00:04:51,270 --> 00:04:57,170 Hotels are using AI and data analysis to learn about your preferences even before you arrive. 142 00:04:57,450 --> 00:04:58,070 Oh, wow. 143 00:04:58,290 --> 00:05:04,450 So they might look at your past travel history, your social media activity, or even like the 144 00:05:04,450 --> 00:05:07,250 preferences of other travelers with similar profiles. 145 00:05:07,450 --> 00:05:10,650 So it's like anticipating your needs before you even know you have them. 146 00:05:10,810 --> 00:05:12,230 To create those wow moments. 147 00:05:12,590 --> 00:05:14,230 Oh, I'm already sold on this one. 148 00:05:14,410 --> 00:05:14,510 Right. 149 00:05:14,790 --> 00:05:18,350 But let's get real for a second because the hospitality industry has been facing some 150 00:05:18,350 --> 00:05:20,150 serious staffing challenges lately. 151 00:05:20,430 --> 00:05:21,450 Yeah, that's a good point. 152 00:05:21,530 --> 00:05:23,050 How does that factor into all of this? 153 00:05:23,590 --> 00:05:29,490 So how are hotels supposed to, you know, attract and retain top talent when there's a shortage 154 00:05:29,490 --> 00:05:29,970 of workers? 155 00:05:30,270 --> 00:05:30,530 Right. 156 00:05:30,530 --> 00:05:36,070 Well, that leads us perfectly into the third trend, which is workplace modernization and 157 00:05:36,070 --> 00:05:36,770 talent management. 158 00:05:37,370 --> 00:05:37,470 Okay. 159 00:05:37,670 --> 00:05:40,790 And the EHL report acknowledges this challenge head on. 160 00:05:40,970 --> 00:05:42,930 They know that this is a big issue for the industry. 161 00:05:43,190 --> 00:05:43,450 Okay. 162 00:05:43,530 --> 00:05:44,650 So what are the solutions here? 163 00:05:44,890 --> 00:05:46,050 Well, they suggest a few things. 164 00:05:46,210 --> 00:05:49,550 First, hotels need to embrace flexible work arrangements. 165 00:05:50,590 --> 00:05:54,430 This is something that a lot of people are looking for these days, and it can help attract 166 00:05:54,430 --> 00:05:55,750 a wider pool of candidates. 167 00:05:55,990 --> 00:05:56,150 Right. 168 00:05:56,150 --> 00:06:01,690 Second, technology can be used to streamline recruitment and training processes, you know, 169 00:06:01,730 --> 00:06:03,330 make it easier for people to enter the industry. 170 00:06:03,750 --> 00:06:09,730 And then finally, hotels really need to prioritize employee well-being and career development, 171 00:06:09,950 --> 00:06:14,710 you know, create a work environment where people feel valued, supported, motivated to 172 00:06:14,710 --> 00:06:14,970 grow. 173 00:06:15,230 --> 00:06:15,490 Right. 174 00:06:15,590 --> 00:06:20,750 Because I imagine it's pretty tough to deliver these exceptional guest experiences when your 175 00:06:20,750 --> 00:06:21,910 staff is burnt out. 176 00:06:22,050 --> 00:06:22,450 Absolutely. 177 00:06:22,610 --> 00:06:23,650 And underappreciated. 178 00:06:23,650 --> 00:06:23,970 Yeah. 179 00:06:24,070 --> 00:06:28,490 Investing in your people is crucial, especially if you want to provide that high level of 180 00:06:28,490 --> 00:06:31,010 personalized service that these trends are all about. 181 00:06:31,190 --> 00:06:31,630 Makes sense. 182 00:06:31,810 --> 00:06:31,930 Okay. 183 00:06:32,190 --> 00:06:35,250 Trend number four, well-being and transformative travel. 184 00:06:35,430 --> 00:06:36,510 This one I'm intrigued by. 185 00:06:36,690 --> 00:06:41,850 Yeah, this one's fascinating because it speaks to this larger societal shift in how we view 186 00:06:41,850 --> 00:06:42,230 travel. 187 00:06:42,390 --> 00:06:42,730 Okay. 188 00:06:42,970 --> 00:06:45,090 You know, it's not just about seeing new places anymore. 189 00:06:45,310 --> 00:06:49,370 It's about seeking out experiences that nourish our minds, bodies, and souls. 190 00:06:49,690 --> 00:06:50,690 Traveling with intention. 191 00:06:51,490 --> 00:06:51,970 Exactly. 192 00:06:52,390 --> 00:06:53,070 Precisely so. 193 00:06:53,070 --> 00:06:57,510 Think about things like, you know, the rise of digital detox retreats, where people go 194 00:06:57,510 --> 00:06:59,850 to disconnect from technology and reconnect with themselves. 195 00:07:00,090 --> 00:07:01,390 Oh yeah, I've heard about those. 196 00:07:01,430 --> 00:07:06,410 And we're seeing a growing interest in nature-based activities like forest bathing, which has 197 00:07:06,410 --> 00:07:10,830 proven benefits for mental well-being, and of course, wellness programs. 198 00:07:11,030 --> 00:07:11,170 Yeah. 199 00:07:11,270 --> 00:07:15,050 You know, things like yoga and meditation are becoming increasingly popular. 200 00:07:15,270 --> 00:07:16,490 Yeah, I can definitely relate to that. 201 00:07:16,550 --> 00:07:19,170 I think a lot of people are craving those kinds of experiences. 202 00:07:19,410 --> 00:07:21,110 Especially after the past few years. 203 00:07:21,110 --> 00:07:22,450 After the past few years, yeah. 204 00:07:22,830 --> 00:07:24,450 We need some rejuvenation. 205 00:07:24,630 --> 00:07:25,750 We need some rejuvenation. 206 00:07:26,070 --> 00:07:28,110 Okay, last but not least, trend number five. 207 00:07:29,910 --> 00:07:30,350 Sustainability. 208 00:07:31,570 --> 00:07:35,290 Beyond the surface now, is sustainability even a trend anymore? 209 00:07:35,410 --> 00:07:37,070 It feels like it's just an expectation. 210 00:07:37,390 --> 00:07:38,850 I know it's almost like table stakes now, right? 211 00:07:38,910 --> 00:07:39,130 Right. 212 00:07:39,490 --> 00:07:43,590 But the EHL report and the lecture are saying that hotels need to go deeper. 213 00:07:43,870 --> 00:07:43,990 Oh. 214 00:07:44,170 --> 00:07:47,010 It's not just about offering eco-friendly amenities anymore. 215 00:07:47,010 --> 00:07:51,010 So what does true sustainability look like in the hospitality industry? 216 00:07:51,370 --> 00:07:52,850 Well, it's about a holistic approach. 217 00:07:54,090 --> 00:08:00,150 Hotels are focusing on responsible sourcing, minimizing their environmental impact, 218 00:08:00,570 --> 00:08:03,250 engaging with their local communities in meaningful ways. 219 00:08:03,370 --> 00:08:04,870 Okay, so it's about walking the walk. 220 00:08:04,990 --> 00:08:08,170 Yeah, and they're becoming more transparent about their sustainability practices. 221 00:08:08,530 --> 00:08:10,590 So guests can make informed choices. 222 00:08:10,870 --> 00:08:10,970 Yeah. 223 00:08:11,190 --> 00:08:13,190 They want you to know what they're doing to be sustainable. 224 00:08:13,350 --> 00:08:16,130 It's like integrating sustainability into every aspect of the business. 225 00:08:16,130 --> 00:08:16,570 Exactly. 226 00:08:16,890 --> 00:08:19,270 And remember, Luxure is very much on board with this. 227 00:08:19,410 --> 00:08:23,750 They talk about how they're incorporating these sustainable practices into their own operations. 228 00:08:23,930 --> 00:08:24,550 That's good to hear. 229 00:08:24,630 --> 00:08:25,550 They're leading by example. 230 00:08:25,830 --> 00:08:25,930 Yeah. 231 00:08:26,130 --> 00:08:28,690 Okay, so to recap, we've got these five trends. 232 00:08:29,230 --> 00:08:35,730 AI-powered, human connection, bespoke experiences, a focus on employee well-being, 233 00:08:36,730 --> 00:08:39,130 transformative travel, and deep sustainability. 234 00:08:39,809 --> 00:08:40,650 It's a lot. 235 00:08:40,770 --> 00:08:41,750 It is a lot to unpack. 236 00:08:41,929 --> 00:08:43,070 It is a lot to take in. 237 00:08:43,070 --> 00:08:46,530 But I think it paints a really interesting picture of where this industry is headed. 238 00:08:47,150 --> 00:08:48,870 And in the next part of our deep dive, 239 00:08:48,930 --> 00:08:53,070 we'll explore how these trends might actually impact your future travel experiences. 240 00:08:53,270 --> 00:08:54,350 I'm excited to talk about that. 241 00:08:54,610 --> 00:08:55,250 Yeah, me too. 242 00:08:55,590 --> 00:08:56,730 Stay tuned, everyone. 243 00:08:57,290 --> 00:09:01,190 We'll be back in a moment to continue our exploration of the future of hospitality. 244 00:09:03,210 --> 00:09:07,110 Okay, so we've laid out these five big trends in hospitality. 245 00:09:08,090 --> 00:09:11,730 But now I'm curious, like, what does this actually look like? 246 00:09:11,790 --> 00:09:11,990 Yeah. 247 00:09:12,270 --> 00:09:12,950 For us. 248 00:09:12,950 --> 00:09:14,070 As travelers. 249 00:09:14,230 --> 00:09:16,850 Like, how will this actually change your experience? 250 00:09:17,030 --> 00:09:17,270 Yeah. 251 00:09:17,410 --> 00:09:18,110 When you travel. 252 00:09:18,270 --> 00:09:18,490 Right. 253 00:09:18,590 --> 00:09:20,930 It's not just about industry buzzwords. 254 00:09:21,030 --> 00:09:21,230 Exactly. 255 00:09:21,330 --> 00:09:24,410 It's about how these trends actually- 256 00:09:24,410 --> 00:09:25,530 It's about the real world. 257 00:09:25,590 --> 00:09:25,850 Impact. 258 00:09:26,190 --> 00:09:27,350 Into real world experiences. 259 00:09:27,610 --> 00:09:28,690 So let's play a game. 260 00:09:28,890 --> 00:09:29,570 I like games. 261 00:09:29,790 --> 00:09:31,350 Let's imagine it's 2025. 262 00:09:32,050 --> 00:09:32,390 Okay. 263 00:09:32,550 --> 00:09:34,030 And you're planning a trip. 264 00:09:34,190 --> 00:09:35,130 Okay, I'm ready. 265 00:09:35,330 --> 00:09:36,290 What's changed? 266 00:09:36,610 --> 00:09:37,970 How is this- 267 00:09:37,970 --> 00:09:39,690 Well, let's say you're planning a solo trip. 268 00:09:39,810 --> 00:09:41,470 Just something to, like, clear your head. 269 00:09:41,570 --> 00:09:41,730 Okay. 270 00:09:41,730 --> 00:09:43,170 Maybe focus on wellness. 271 00:09:43,310 --> 00:09:44,870 I'm picturing, like, a peaceful retreat. 272 00:09:45,070 --> 00:09:45,410 Yes. 273 00:09:45,570 --> 00:09:46,990 Somewhere with beautiful nature. 274 00:09:47,130 --> 00:09:47,630 Exactly. 275 00:09:47,870 --> 00:09:47,990 Yeah. 276 00:09:48,250 --> 00:09:52,750 Now, with this whole rediscovering the heart of hospitality trend in full swing, 277 00:09:53,530 --> 00:09:58,770 you might specifically seek out hotels that are really highlighting- 278 00:09:58,770 --> 00:09:59,830 That human connection. 279 00:09:59,990 --> 00:10:03,050 So instead of just looking at, you know, amenities and location, 280 00:10:03,250 --> 00:10:05,370 I'm also looking at the human side of things. 281 00:10:05,450 --> 00:10:05,830 Exactly. 282 00:10:06,070 --> 00:10:09,930 You're looking for places that emphasize personalized service. 283 00:10:10,110 --> 00:10:10,490 Okay. 284 00:10:10,490 --> 00:10:13,850 Where the staff is genuinely attentive and present. 285 00:10:14,130 --> 00:10:14,250 Yeah. 286 00:10:14,390 --> 00:10:17,530 And they have the time to actually connect with you. 287 00:10:17,670 --> 00:10:17,890 Yeah. 288 00:10:18,010 --> 00:10:18,750 On a human level. 289 00:10:18,850 --> 00:10:22,330 No more feeling like just a room number in a giant hotel. 290 00:10:22,590 --> 00:10:23,650 I like that. 291 00:10:23,750 --> 00:10:25,610 And then there's the personalization revolution. 292 00:10:27,030 --> 00:10:31,570 Imagine searching for hotels that boast about their partnerships- 293 00:10:31,570 --> 00:10:31,830 Okay. 294 00:10:31,990 --> 00:10:33,050 With local businesses. 295 00:10:33,250 --> 00:10:33,630 Okay. 296 00:10:33,890 --> 00:10:37,650 So maybe this hotel has teamed up with a meditation center nearby. 297 00:10:37,990 --> 00:10:38,490 Oh, nice. 298 00:10:38,490 --> 00:10:42,290 Or they offer like guided nature walks led by local experts. 299 00:10:42,390 --> 00:10:44,630 It's like they've already anticipated what I might want. 300 00:10:44,750 --> 00:10:44,990 Exactly. 301 00:10:45,070 --> 00:10:46,790 And have like a whole menu of options. 302 00:10:46,950 --> 00:10:47,790 Curated just for you. 303 00:10:47,870 --> 00:10:49,350 Yes. Curated just for me. 304 00:10:49,430 --> 00:10:50,630 And they might even go a step further. 305 00:10:50,810 --> 00:10:50,930 Yeah. 306 00:10:50,990 --> 00:10:52,630 Remember, they're using data- 307 00:10:52,630 --> 00:10:52,870 Right. 308 00:10:52,990 --> 00:10:55,110 To personalize your experience. 309 00:10:55,150 --> 00:10:55,350 Yeah. 310 00:10:55,590 --> 00:10:59,690 So maybe they notice from your online profile that you're interested in photography. 311 00:11:00,170 --> 00:11:02,870 What if they offer you a complimentary photography tour? 312 00:11:03,030 --> 00:11:03,850 Oh my gosh. 313 00:11:03,910 --> 00:11:05,270 Led by a local artist. 314 00:11:05,530 --> 00:11:06,850 That would be amazing. 315 00:11:07,470 --> 00:11:07,870 Right. 316 00:11:07,870 --> 00:11:08,330 Yeah. 317 00:11:08,490 --> 00:11:09,830 It's those little details- 318 00:11:09,830 --> 00:11:10,610 Those little touches. 319 00:11:10,810 --> 00:11:12,590 That can really make a trip memorable. 320 00:11:13,030 --> 00:11:13,530 Exactly. 321 00:11:13,990 --> 00:11:17,030 And don't forget about the workplace modernization trend. 322 00:11:17,130 --> 00:11:17,470 Right. 323 00:11:17,830 --> 00:11:23,710 You know, if hotels are investing in their employees' well-being and development, 324 00:11:24,290 --> 00:11:26,570 that's going to create a more positive atmosphere. 325 00:11:26,730 --> 00:11:26,990 Yeah. 326 00:11:27,070 --> 00:11:27,390 Overall. 327 00:11:27,590 --> 00:11:27,730 Right. 328 00:11:27,810 --> 00:11:29,750 Happy employees usually mean happy customers. 329 00:11:30,050 --> 00:11:30,430 Exactly. 330 00:11:30,690 --> 00:11:35,270 So not only am I getting this like personalized, human-centered experience, 331 00:11:35,270 --> 00:11:39,650 but I can also feel good knowing that the people who work there- 332 00:11:39,650 --> 00:11:39,770 Yes. 333 00:11:39,910 --> 00:11:40,470 Are treated well. 334 00:11:40,570 --> 00:11:41,030 Absolutely. 335 00:11:41,590 --> 00:11:41,810 Okay. 336 00:11:42,110 --> 00:11:45,650 So let's talk about well-being and transformative travel. 337 00:11:46,090 --> 00:11:46,390 Yes. 338 00:11:46,510 --> 00:11:49,370 This one really fits with my solo wellness retreat idea. 339 00:11:49,650 --> 00:11:50,110 It does. 340 00:11:50,210 --> 00:11:50,810 It fits perfectly. 341 00:11:50,950 --> 00:11:53,710 Maybe I'd choose a hotel that offers a digital detox package. 342 00:11:54,150 --> 00:11:54,450 Ooh. 343 00:11:54,530 --> 00:11:54,810 You know? 344 00:11:55,070 --> 00:11:55,510 I like that. 345 00:11:55,530 --> 00:11:56,550 Completely disconnected. 346 00:11:56,670 --> 00:12:01,390 Or maybe one that specializes in forest bathing or mindfulness programs. 347 00:12:01,490 --> 00:12:01,610 Yeah. 348 00:12:01,830 --> 00:12:04,230 They might even have wellness coaches on staff- 349 00:12:04,230 --> 00:12:04,650 Wow. 350 00:12:04,650 --> 00:12:07,250 Who can help you create a personalized plan for your stay. 351 00:12:07,750 --> 00:12:09,890 It's like they're helping me achieve my travel goals. 352 00:12:10,190 --> 00:12:10,370 Yes. 353 00:12:10,570 --> 00:12:12,110 Not just providing a bed and a meal. 354 00:12:12,250 --> 00:12:15,050 And remember, transformative travel isn't just for solo trips. 355 00:12:15,350 --> 00:12:15,490 Okay. 356 00:12:15,850 --> 00:12:18,990 Families, couples, even business travelers can benefit- 357 00:12:18,990 --> 00:12:20,950 From experiences that prioritize well-being. 358 00:12:21,170 --> 00:12:21,950 It's for everyone? 359 00:12:22,090 --> 00:12:22,750 It's for everyone. 360 00:12:22,850 --> 00:12:25,850 Okay. So I'm feeling very relaxed and rejuvenated. 361 00:12:26,010 --> 00:12:27,650 I know. Me too. Just thinking about it. 362 00:12:27,870 --> 00:12:32,030 Just after this imaginary trip, but what about the planet? 363 00:12:32,350 --> 00:12:32,990 Ah, yes. 364 00:12:32,990 --> 00:12:35,650 That's where sustainability beyond the surface comes in. 365 00:12:35,730 --> 00:12:36,050 That's right. 366 00:12:36,170 --> 00:12:39,170 So in 2025, I'm not just assuming a hotel is sustainable. 367 00:12:39,510 --> 00:12:39,710 Right. 368 00:12:39,890 --> 00:12:42,190 I'm actively seeking out places- 369 00:12:42,190 --> 00:12:42,930 You're doing your research. 370 00:12:43,070 --> 00:12:45,150 That are transparent about their practices. 371 00:12:45,470 --> 00:12:45,850 Exactly. 372 00:12:46,250 --> 00:12:48,750 So I'm looking for specific information on their website. 373 00:12:49,010 --> 00:12:49,410 Yes. 374 00:12:49,550 --> 00:12:52,930 You know, like their environmental policies, their community involvement. 375 00:12:53,630 --> 00:12:58,610 You might even see certifications or awards that highlight their sustainability efforts. 376 00:12:58,950 --> 00:13:01,910 Okay. So it's not just about minimizing harm. 377 00:13:02,030 --> 00:13:02,330 Right. 378 00:13:02,330 --> 00:13:05,270 It's also about actively contributing- 379 00:13:05,370 --> 00:13:07,610 To the well-being of the planet and local communities. 380 00:13:08,050 --> 00:13:09,770 It's about making a positive impact. 381 00:13:10,030 --> 00:13:14,970 So maybe the hotel sources its food from local organic farms? 382 00:13:15,210 --> 00:13:15,470 Yes. 383 00:13:15,770 --> 00:13:18,830 Or partners with organizations that support environmental conservation? 384 00:13:19,210 --> 00:13:22,290 Exactly. And they might even offer you opportunities to participate- 385 00:13:22,290 --> 00:13:22,690 Oh, wow. 386 00:13:22,690 --> 00:13:24,250 In those initiatives during your stay. 387 00:13:24,510 --> 00:13:25,050 That's cool. 388 00:13:25,190 --> 00:13:25,330 Yeah. 389 00:13:25,410 --> 00:13:28,630 So this is painting a very different picture of travel than what we're used to. 390 00:13:28,790 --> 00:13:29,570 It's more personalized. 391 00:13:29,850 --> 00:13:30,150 Yes. 392 00:13:30,230 --> 00:13:31,030 It's more purposeful. 393 00:13:31,090 --> 00:13:31,530 More connected. 394 00:13:31,530 --> 00:13:33,030 More connected to the local community. 395 00:13:33,210 --> 00:13:33,870 And more sustainable. 396 00:13:34,390 --> 00:13:35,110 And more sustainable. 397 00:13:35,450 --> 00:13:38,130 It sounds amazing, but does it come at a higher price? 398 00:13:38,610 --> 00:13:39,430 That's the question, right? 399 00:13:39,450 --> 00:13:41,170 Like will luxury travel- 400 00:13:41,170 --> 00:13:42,310 Will it become even more- 401 00:13:42,310 --> 00:13:43,430 Become even more exclusive. 402 00:13:43,470 --> 00:13:46,870 Because it does sound like a lot of extra effort and resources. 403 00:13:47,210 --> 00:13:49,390 Some of these highly personalized experiences. 404 00:13:49,710 --> 00:13:52,110 Might initially be positioned as premium offerings. 405 00:13:52,410 --> 00:13:52,690 Okay. 406 00:13:52,810 --> 00:13:56,510 But remember, technology is a driving force behind a lot of this. 407 00:13:56,630 --> 00:13:56,950 Okay. 408 00:13:57,150 --> 00:14:00,610 As AI and data analysis become more sophisticated- 409 00:14:00,610 --> 00:14:00,850 Right. 410 00:14:00,850 --> 00:14:05,810 And accessible, the cost of providing these services will likely decrease. 411 00:14:06,210 --> 00:14:09,110 So you're saying that these amazing experiences- 412 00:14:09,110 --> 00:14:10,890 Will eventually become more attainable- 413 00:14:10,890 --> 00:14:11,230 Exactly. 414 00:14:11,250 --> 00:14:12,610 For a wider range of travel. 415 00:14:12,670 --> 00:14:13,530 That's for everyone. 416 00:14:13,670 --> 00:14:14,570 I love that idea. 417 00:14:14,730 --> 00:14:17,530 Yeah. And personalization doesn't always have to equal luxury. 418 00:14:17,870 --> 00:14:18,150 Right. 419 00:14:18,370 --> 00:14:23,050 It's really about understanding and catering to the needs of each guest. 420 00:14:23,230 --> 00:14:24,470 Regardless of their budget. 421 00:14:24,830 --> 00:14:25,290 Exactly. 422 00:14:25,550 --> 00:14:26,090 I like that. 423 00:14:26,110 --> 00:14:27,710 Making travel more inclusive. 424 00:14:27,770 --> 00:14:28,110 Yes. 425 00:14:28,310 --> 00:14:30,170 And accessible, not more exclusive. 426 00:14:30,170 --> 00:14:33,890 And remember, the human element is still at the heart of all of this. 427 00:14:34,270 --> 00:14:35,050 That's so important. 428 00:14:35,250 --> 00:14:35,350 Yeah. 429 00:14:35,650 --> 00:14:38,410 Technology can enhance and personalize our experiences. 430 00:14:38,670 --> 00:14:38,790 Right. 431 00:14:39,350 --> 00:14:41,090 But it can't replace- 432 00:14:41,090 --> 00:14:42,390 It can't replace that warmth. 433 00:14:42,430 --> 00:14:44,230 That warmth of a genuine smile. 434 00:14:44,350 --> 00:14:47,590 Yeah. Or the helpfulness of a knowledgeable concierge. 435 00:14:47,690 --> 00:14:50,890 Yes. Or the joy of discovering a hidden gem. 436 00:14:51,170 --> 00:14:52,210 Recommended by a local. 437 00:14:52,470 --> 00:14:58,770 Right. It's not about robots taking over. It's about using technology to amplify- 438 00:14:58,770 --> 00:14:59,190 Exactly. 439 00:14:59,190 --> 00:15:03,710 The best aspect of the human hospitality experience. 440 00:15:03,770 --> 00:15:04,550 The human experience. 441 00:15:04,710 --> 00:15:06,270 Yeah. And with that in mind- 442 00:15:06,270 --> 00:15:06,470 Okay. 443 00:15:06,530 --> 00:15:08,850 Let's move on to the final part of our deep dive. 444 00:15:09,030 --> 00:15:09,310 Okay. 445 00:15:09,470 --> 00:15:10,790 We'll look at the bigger picture. 446 00:15:11,690 --> 00:15:16,410 How are these five trends going to reshape the hospitality industry itself? 447 00:15:17,050 --> 00:15:20,670 What does it mean for the future of travel as a whole? 448 00:15:20,970 --> 00:15:21,850 The big questions. 449 00:15:22,230 --> 00:15:23,230 Stay tuned for part three. 450 00:15:24,170 --> 00:15:27,690 Okay. So we're back for the final part of our deep dive into the future of hospitality. 451 00:15:27,690 --> 00:15:31,390 And we've talked about how these five trends are going to change the way we travel. 452 00:15:31,930 --> 00:15:33,430 But what about the industry itself? 453 00:15:33,730 --> 00:15:35,030 Right. What does this mean? 454 00:15:35,150 --> 00:15:35,950 What's the big picture? 455 00:15:36,290 --> 00:15:36,870 For the hotels. 456 00:15:37,130 --> 00:15:39,610 For hotels, resorts, everyone working behind the scenes. 457 00:15:39,810 --> 00:15:43,130 Yeah. Well, one thing's for sure, technology is no longer just a nice to have. 458 00:15:43,270 --> 00:15:43,670 Okay. 459 00:15:43,770 --> 00:15:44,310 It's essential. 460 00:15:44,550 --> 00:15:46,570 So it's more than just having a fancy website. 461 00:15:46,730 --> 00:15:47,170 Way more. 462 00:15:47,290 --> 00:15:47,970 Or a mobile app. 463 00:15:48,150 --> 00:15:52,170 We're talking about using data to understand guests on a deeper level. 464 00:15:52,350 --> 00:15:52,630 Okay. 465 00:15:52,630 --> 00:15:58,310 Optimizing operations and creating these seamless intuitive experiences that travelers expect. 466 00:15:58,690 --> 00:16:00,510 So hotels need to become tech savvy. 467 00:16:00,850 --> 00:16:02,230 Yeah. In a whole new way. 468 00:16:02,310 --> 00:16:04,990 In a whole new way. But technology alone isn't enough, right? 469 00:16:05,290 --> 00:16:09,950 No. The EHL report really emphasizes that investing in your people 470 00:16:09,950 --> 00:16:13,510 is just as important as investing in technology. 471 00:16:13,790 --> 00:16:16,650 Because at the end of the day, hospitality is about human connection. 472 00:16:17,050 --> 00:16:18,730 It is. It always comes back to that. 473 00:16:18,830 --> 00:16:22,170 Yeah. And remember, we're talking about an industry that's facing staffing shortages. 474 00:16:22,170 --> 00:16:22,670 Right. 475 00:16:22,910 --> 00:16:26,230 So how do hotels attract and retain top talent? 476 00:16:27,010 --> 00:16:29,650 Yeah. Especially if they want to deliver on these trends. 477 00:16:29,730 --> 00:16:29,990 Yeah. 478 00:16:30,150 --> 00:16:33,110 Of personalization and genuine human connection. 479 00:16:33,250 --> 00:16:34,590 Right. So how do they do that? 480 00:16:34,770 --> 00:16:36,810 Well, the report suggests a multi-pronged approach. 481 00:16:36,990 --> 00:16:37,190 Okay. 482 00:16:37,650 --> 00:16:41,830 Flexible work arrangements are key, especially for attracting a more diverse workforce. 483 00:16:41,970 --> 00:16:42,250 Okay. 484 00:16:42,410 --> 00:16:44,970 Competitive compensation and benefits are also crucial. 485 00:16:45,230 --> 00:16:47,070 Right. Got to pay people a living wage. 486 00:16:47,450 --> 00:16:47,870 Exactly. 487 00:16:48,050 --> 00:16:48,170 Yeah. 488 00:16:48,170 --> 00:16:52,830 But it goes beyond that hotels need to invest in training and development programs. 489 00:16:53,010 --> 00:16:53,190 Okay. 490 00:16:53,350 --> 00:16:56,530 Create opportunities for advancement and really foster a culture 491 00:16:56,530 --> 00:17:00,710 where employees feel valued and respected. 492 00:17:01,070 --> 00:17:05,910 It's about creating a workplace where people feel motivated to go above and beyond. 493 00:17:06,050 --> 00:17:07,569 Not just punch in and punch out. 494 00:17:07,650 --> 00:17:10,630 Exactly. Okay. So we've got the technology piece. 495 00:17:10,750 --> 00:17:12,829 We've got the human piece. 496 00:17:12,950 --> 00:17:13,170 Yes. 497 00:17:13,390 --> 00:17:15,550 Now let's talk about sustainability. 498 00:17:16,109 --> 00:17:16,310 Okay. 499 00:17:16,310 --> 00:17:20,589 How are these trends going to impact a hotel's approach to 500 00:17:20,589 --> 00:17:22,510 environmental and social responsibility? 501 00:17:23,069 --> 00:17:24,810 This is where things get really interesting. 502 00:17:25,310 --> 00:17:27,690 Sustainability is no longer just a marketing tactic. 503 00:17:27,890 --> 00:17:28,030 Okay. 504 00:17:28,170 --> 00:17:29,330 It's a core value. 505 00:17:29,550 --> 00:17:32,550 So it's not just about having those little signs in the bathroom that say, 506 00:17:32,750 --> 00:17:33,950 save the planet, reuse your towels. 507 00:17:34,150 --> 00:17:36,610 No, we're talking about a holistic approach that includes everything. 508 00:17:36,710 --> 00:17:36,910 Okay. 509 00:17:37,030 --> 00:17:40,190 From energy efficient buildings and water conservation programs 510 00:17:40,710 --> 00:17:43,610 to responsible sourcing and waste reduction initiatives. 511 00:17:43,870 --> 00:17:44,130 Okay. 512 00:17:44,130 --> 00:17:46,450 And it even extends beyond the hotel itself. 513 00:17:46,810 --> 00:17:47,190 What do you mean? 514 00:17:47,490 --> 00:17:49,130 Well, think about the community aspect. 515 00:17:49,350 --> 00:17:49,570 Okay. 516 00:17:50,010 --> 00:17:53,290 Sustainable hotels are partnering with local organizations. 517 00:17:53,510 --> 00:17:53,910 Okay. 518 00:17:54,230 --> 00:17:55,490 Supporting local businesses. 519 00:17:55,670 --> 00:17:55,890 Yeah. 520 00:17:56,010 --> 00:17:57,090 Engaging with the community. 521 00:17:57,190 --> 00:17:58,530 So it's about being a good neighbor. 522 00:17:58,890 --> 00:17:59,270 Yes. 523 00:17:59,370 --> 00:18:01,150 Not just a profitable business. 524 00:18:01,450 --> 00:18:09,470 Exactly. And remember, transparency is key guests want to know what hotels are doing. 525 00:18:09,530 --> 00:18:09,810 Right. 526 00:18:09,910 --> 00:18:11,050 To make a positive impact. 527 00:18:11,210 --> 00:18:11,570 Yeah. 528 00:18:11,570 --> 00:18:16,010 So hotels need to be upfront about their sustainability practices. 529 00:18:16,230 --> 00:18:18,590 So it sounds like a big shift for the industry. 530 00:18:18,770 --> 00:18:20,150 Are hotels prepared- 531 00:18:20,150 --> 00:18:21,130 That's a good question. 532 00:18:21,330 --> 00:18:22,010 To make these changes? 533 00:18:22,370 --> 00:18:24,470 Well, the EHO report seems to think they are. 534 00:18:24,590 --> 00:18:24,910 Okay. 535 00:18:25,090 --> 00:18:28,210 And for good reason, the hospitality industry is incredibly competitive. 536 00:18:28,370 --> 00:18:28,650 Yeah. 537 00:18:29,050 --> 00:18:31,050 And travelers are becoming more discerning. 538 00:18:31,270 --> 00:18:34,030 They're looking for experiences that align with their values. 539 00:18:34,270 --> 00:18:34,390 Right. 540 00:18:34,630 --> 00:18:36,070 And they're- 541 00:18:37,650 --> 00:18:39,410 It's about staying ahead of the curve. 542 00:18:39,490 --> 00:18:41,850 Exactly. It's about attracting those conscious travelers. 543 00:18:42,050 --> 00:18:45,530 Yeah. It's really exciting to think about how these trends are going to shape the future 544 00:18:45,530 --> 00:18:46,270 of hospitality. 545 00:18:46,770 --> 00:18:48,410 Yeah. I think it's a really positive outlook. 546 00:18:48,570 --> 00:18:51,370 Yeah. We've talked about a lot of the specifics, but let's zoom out for a minute. 547 00:18:51,570 --> 00:18:51,810 Okay. 548 00:18:52,250 --> 00:18:55,710 What's the big takeaway here? What's the overall message for our listeners? 549 00:18:56,490 --> 00:19:00,210 Well, I think the main message is that the travel industry is evolving. 550 00:19:00,750 --> 00:19:02,590 And it's evolving for the better. 551 00:19:03,290 --> 00:19:07,690 We're moving towards a more personalized, more purposeful, and more sustainable future. 552 00:19:07,890 --> 00:19:08,170 Yeah. 553 00:19:08,530 --> 00:19:12,210 It's about creating experiences that are not only enjoyable, 554 00:19:12,630 --> 00:19:16,330 but also meaningful, enriching, and responsible. 555 00:19:16,690 --> 00:19:17,250 I love that. 556 00:19:17,350 --> 00:19:17,510 Yeah. 557 00:19:17,630 --> 00:19:22,830 It's about travel that nourishes our souls, connects us with the world around us, 558 00:19:22,850 --> 00:19:24,770 and leaves a positive impact. 559 00:19:24,890 --> 00:19:25,130 Exactly. 560 00:19:25,310 --> 00:19:28,730 And it sounds like luxury is at the forefront of this movement. 561 00:19:29,210 --> 00:19:32,490 They are. They're a great example of a company that's embracing these trends. 562 00:19:32,590 --> 00:19:37,130 So as we wrap up this deep dive, I want to leave our listeners with one final thought. 563 00:19:37,230 --> 00:19:39,110 The future of travel is in our hands. 564 00:19:39,290 --> 00:19:39,810 It is. 565 00:19:39,930 --> 00:19:43,690 We have the power to shape the industry with our choices and our expectations. 566 00:19:44,110 --> 00:19:44,430 That's right. 567 00:19:44,770 --> 00:19:48,550 So let's support the hotels and travel companies that are doing things right. 568 00:19:48,850 --> 00:19:51,770 The ones that prioritize human connection. 569 00:19:53,610 --> 00:19:56,630 Sustainability and creating truly memorable experiences. 570 00:19:56,810 --> 00:19:57,470 I love that. 571 00:19:57,550 --> 00:20:01,410 All right. So on that note, thank you for joining us on this deep dive. 572 00:20:01,570 --> 00:20:02,150 It's been a pleasure. 573 00:20:02,150 --> 00:20:03,010 Until next time. 574 00:20:03,170 --> 00:20:04,110 Happy travels, everyone. 575 00:20:04,270 --> 00:20:05,450 Happy travels.